When Ralph Laurens puts Made in Italy on their blazer your are sure to find a blazer that marries the best of both worlds, Italian fabric and construction know how paired with Ralph his Americana bravodo. The result is a smooth well cut blazer in a nice velvet brown colour and silky smooth liner.
- Polo Ralph Lauren blazer Made in Italy
- Date ca. 1990s
- Mint condition
- Size L
- Measurements: shoulders 49cm, pit to pit 58cm, arms 66cm, back 81cm
- Please follow this link to our Size Guide
No brand is more iconic to modern day America and the sport of polo as Ralph Lauren, originally known as Polo Ralph Lauren. With the goal of selling the American Dream, Ralph Lauren was the incarnation of the universal aspiration himself. Ralph Lauren had already been in the fashion industry when in 1967, then 28-years old, he persuaded the president of tie manufacturer Beau Brummell to let him start his own line. He took out a $50,000 loan and added “polo” to his own name because it sounded more English. It is by adding “Polo” before “Ralph Lauren” that he immediately put his brand a few steps above the rest. He worked out of a single drawer in the Empire State Building and even made the deliveries by himself. By 1969, Manhattan’s department store Bloomingdale’s opted for exclusive access to the men’s line. They even gave Ralph Lauren his own shop. This was the first time Bloomingdale’s opened shop for a designer within their own store. Two years later, Lauren would launch a women’s line of tailored shirts. This was the birth of the iconic polo shirt. Another year would go by and Lauren launched the shirt in 24-colorways. What Ralph Lauren did was not necessarily groundbreaking, but the way he did it was entirely new. The genius marketing would spoon feed the patrons they wanted to attract. The clothing had a mix of Ivy League and country club wear, married to everyday apparel. The result was a simplistic sophistication that every American at the turn of the century aspired to. What Ralph Lauren did best was adapt to changing tastes and cultural obsessions. From polo players to cowboys, rappers, New England country club members, Ivy League students, skateboarders and everyone in between, it was a brand to be enjoyed by all men. At Concrete Matter we have a really weak spot for Ralph Lauren’s items as they effortlessly marry style and Americana bravado without compromising on quality.
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