This is yet another great example of how seemingly effortlessly Ralp Lauren can pick and choose from - in this case the rich American Army field jacket history - other garments and come up with one of its own. There are many elements that we can trace back to various field jackets especially the M-41 used in the beginning of WW2. But by adding a classy tartan liner and dyeing the jacket denim blue it is no longer a true field jacket but a good looking detail rich everyday jacket that looks good and since it is based on tested originals will wear good too.
- Polo Ralph Lauren cotton field jacket
- 100% cotton
- Mint condition, minor signs of wear
- Size: M
- Date: ca. 2000s
- Measurements: pit to pit 60cm, shoulder 50cm, arm 65cm, back 64cm
- Please follow this link to our Size Guide
No brand is more iconic to modern day America and the sport of polo as Ralph Lauren, originally known as Polo Ralph Lauren. With the goal of selling the American Dream, Ralph Lauren was the incarnation of the universal aspiration himself. Ralph Lauren had already been in the fashion industry when in 1967, then 28-years old, he persuaded the president of tie manufacturer Beau Brummell to let him start his own line. He took out a $50,000 loan and added “polo” to his own name because it sounded more English. It is by adding “Polo” before “Ralph Lauren” that he immediately put his brand a few steps above the rest. He worked out of a single drawer in the Empire State Building and even made the deliveries by himself. By 1969, Manhattan’s department store Bloomingdale’s opted for exclusive access to the men’s line. They even gave Ralph Lauren his own shop. This was the first time Bloomingdale’s opened shop for a designer within their own store. Two years later, Lauren would launch a women’s line of tailored shirts. This was the birth of the iconic polo shirt. Another year would go by and Lauren launched the shirt in 24-colorways. What Ralph Lauren did was not necessarily groundbreaking, but the way he did it was entirely new. The genius marketing would spoon feed the patrons they wanted to attract. The clothing had a mix of Ivy League and country club wear, married to everyday apparel. The result was a simplistic sophistication that every American at the turn of the century aspired to. What Ralph Lauren did best was adapt to changing tastes and cultural obsessions. From polo players to cowboys, rappers, New England country club members, Ivy League students, skateboarders and everyone in between, it was a brand to be enjoyed by all men. At Concrete Matter we have a really weak spot for Ralph Lauren’s items as they effortlessly marry style and Americana bravado without compromising on quality.
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