At Ralph Lauren they can tap from a very wide and deep pool of cool American clothing classics. The denim jacket is one of them. This is the way Ralph likes his version of these classics. This jacket does not have a liner and is therefore perfect for fall. It does have a corduroy collar referencing old hunting jackets and one of the first denim jacket to take on this look, the Lee Stormrider, buttons on the belt as seen by some of the older trucker denim jackets by Levi's and a special treat Ralp seems to really like: a shooting arm. This with some other nice design features like the pockets with hand warmers but also a little loop which traditionally would have been used to attach your watch cable to and the cuff design, make this jacket an amazing mix between old style and new comfort.
- Ralph Lauren Made in USA denim jacket
- Date ca. 1980s
- Mint condition
- Size L
- Measurements: shoulders 54cm, pit to pit 64cm, arms 62cm, back 59cm
- Please follow this link to our Size Guide
No brand is more iconic to modern day America and the sport of polo as Ralph Lauren, originally known as Polo Ralph Lauren. With the goal of selling the American Dream, Ralph Lauren was the incarnation of the universal aspiration himself. Ralph Lauren had already been in the fashion industry when in 1967, then 28-years old, he persuaded the president of tie manufacturer Beau Brummell to let him start his own line. He took out a $50,000 loan and added “polo” to his own name because it sounded more English. It is by adding “Polo” before “Ralph Lauren” that he immediately put his brand a few steps above the rest. He worked out of a single drawer in the Empire State Building and even made the deliveries by himself. By 1969, Manhattan’s department store Bloomingdale’s opted for exclusive access to the men’s line. They even gave Ralph Lauren his own shop. This was the first time Bloomingdale’s opened shop for a designer within their own store. Two years later, Lauren would launch a women’s line of tailored shirts. This was the birth of the iconic polo shirt. Another year would go by and Lauren launched the shirt in 24-colorways. What Ralph Lauren did was not necessarily groundbreaking, but the way he did it was entirely new. The genius marketing would spoon feed the patrons they wanted to attract. The clothing had a mix of Ivy League and country club wear, married to everyday apparel. The result was a simplistic sophistication that every American at the turn of the century aspired to. What Ralph Lauren did best was adapt to changing tastes and cultural obsessions. From polo players to cowboys, rappers, New England country club members, Ivy League students, skateboarders and everyone in between, it was a brand to be enjoyed by all men. At Concrete Matter we have a really weak spot for Ralph Lauren’s items as they effortlessly marry style and Americana bravado without compromising on quality.
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